Using technology well in your business

Technology can be a game-changer for businesses of any size, but for many small companies, it can feel overwhelming or like an afterthought. If you’re a CEO or part of a senior technical team, you might be wondering if your current tech is really working for you—or holding you back. This page is here to guide you through how to make technology a powerful asset in your business, not just another expense.

With the right approach, you can simplify operations, make better decisions, and set your company up for sustainable growth. Let’s explore how to get the most out of the technology you already have, and what steps to take next.

The cost of not taking andvantage of technology's potential

Many small businesses fail to optimize their use of technology, relying on a patchwork of tools and services that don’t work well together. This disjointed approach leads to inefficiencies, reduced productivity, and lower employee morale. Ultimately, this slows growth and makes it harder to stay competitive.

Find out more about the costs of poor technology choices.

What Your Spreadsheets Says About Your Technology Maturity

Spreadsheets are powerful and widely used but can become unmanageable and hard to maintain. Companies over-reliant on them often have deeper technology inefficiencies. Your spreadsheet usage can reveal a lot about your company’s technical maturity.

Find out more about how spreadsheets reveal a company's technical prowess.

What Does Effective Technology Use Look Like in a Business?

When a business leverages technology well, answering critical questions and pulling data from multiple systems becomes easier. Frustration decreases, workflows become streamlined, and businesses can make fast, data-driven decisions, driving growth and efficiency.

Find out more about what good technology use in a company looks like.

How Senior Leadership Shapes Technology Strategy

Senior leadership plays a key role in how technology is adopted and used within a company. Leaders who prioritize technology inspire a company-wide commitment to effective tech use, benefiting the entire organization.

Find out more about the role of senior leadership in shaping a company’s technology strategy.