Laurie Young

Technology doesn't need to be stressful.

Technology is supposed to help your business. But too often it's the part you're just hoping is going okay.

I help you close that gap, not by dragging you into the technical weeds, but by making sure you always know it's working for you.

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This is for you if...

A stick figure labelled 'you' stands at the edge of a gap, looking across to a network of connected nodes labelled 'your technology'. The gap between them is marked 'unclear costs, confusing conversations'.

You run a business that depends on technology, but it often feels like it's running slightly ahead of you.

You approve development costs you can't fully evaluate. You nod along in technical conversations you don't entirely follow. And somewhere in the back of your mind, you wonder whether you actually need a CTO.

That gap between running the business and understanding the technology inside it is exactly what I help close.

What I do

A bridge built from connected nodes — labelled systems, data and AI — spans the gap, leading from 'your business' across to trees and a rising chart labelled 'growth'.

I start by working out what actually needs to happen. That's usually not the thing it looks like on the surface. Then I stay with it until it's done, which might mean doing the work, directing the people already there, or giving you what you need to lead it yourself.

The aim is a clean handoff. Technology that works, and the right people around it to keep it that way.

Why Laurie

Three stick figures. One labelled 'Business' speaks of growth, revenue and customers; one labelled 'Technology' speaks of databases, code quality and debugging; and Laurie stands between them, arms open to both.

Twenty years working in technology, across many sectors, usually not tech companies.

The most expensive technology problems are almost never technical.

They're what happens when the people building and the people running the business don't understand each other, and I've spent twenty years on both sides of that gap.

"Laurie's work always has a clear signature. I've always left interactions feeling heard, cared for, enlightened."

— Owner of a coaching company

"Laurie uses his breadth of knowledge to form strong opinions. Those strong opinions drive great conversation, which produces better decisions."

— Start Up CEO

"His care, interest, knowledge and insight was always helpful. He has insights I would never have, and high standards."

— Hospitality CEO

If any of this sounds familiar, I'd love to have a conversation. There's no pitch, just a chance to talk through where you are and whether I can help.

Book a 30 min intro call

The newsletter

Short, considered notes on technology, business, and the space between them.